Top 5 Business Apps Performance in Nigeria Q4 2022

In Q4 2022, the top five business apps on the unified platform in Nigeria exhibited varied performance trends in terms of weekly downloads, revenue, and active users. Here's a closer look at each app's metrics, based on data from Sensor Tower.

LinkedIn: Network & Job Finder experienced fluctuations in weekly revenue, peaking at approximately $7.5K in the week of October 24. Weekly downloads showed a general decline, starting at 16.8K and ending at 14.2K by the end of December. Active users also saw a downward trend, decreasing from 581K to around 502K.

iScanner: PDF & OCR Scanner saw its weekly revenue peaking at $3.1K in the last week of October, while downloads fluctuated, starting at 1.4K and dropping to 952 by the end of December. Active users displayed a similar pattern, starting at 2.2K and decreasing to 1.8K.

Adobe Acrobat Reader: Edit PDF showed a peak in weekly revenue at $2.5K in mid-October, with downloads starting at 13.4K and declining to around 9K by the end of the quarter. Active users remained relatively stable, starting at 631K and ending at around 613K.

OnPhone - Second Phone Number exhibited a steady increase in downloads, reaching 20.7K in the last week of December. Weekly revenue peaked at $1.8K in late October. Active users also increased, starting at 70.7K and ending at approximately 81.5K.

Wabi - Number for WA Business saw its weekly revenue peak at $1.5K at the end of October. Downloads started at 2.4K and decreased to 1.5K by the end of December. Active users also showed a downward trend, starting at 7K and dropping to around 6.1K.

These insights are derived from Sensor Tower data, providing a snapshot of the business app landscape in Nigeria for Q4 2022. For more detailed insights, visit Sensor Tower.